![]() Wittenberg's company, Rivenite Corp., eked out a living while its founder searched for a suitable application for the material, selling Rivenite to customers who used it for industrial flooring. ![]() Rivenite, however, did not burn easily, so Wittenberg thought of other uses for his material, briefly entertaining the idea of making park benches out of Rivenite before abandoning the plan because the market for park benches was too small. Wittenberg perfected his production process in 1988, calling his recycled material Rivenite, a product he believed would perform well as a substitute for fire logs. "It's like making a great big strand of spaghetti," he remarked in his interview with FSB. He discovered that if he shredded the plastic and mixed it with sawdust, the result, after heating the mixture and pressing it through a die, produced something similar in appearance to wood but superior to wood in numerous ways. Wittenberg, ever ready to find a use for what others no longer wanted, began experimenting with his mounds of plastic bags. Wittenberg quickly became awash in plastic bags, prompting him to search for a remedy to his problem. To make bread crumbs, which were sold to food companies such as Progresso and 4-C, Wittenberg pulverized 20-tractor loads of unwanted bread loaves on a daily basis, a production process that produced a prodigious amount of its own waste: the plastic bags holding the bread loaves. Wittenberg's poultry-feed business provided the inspiration for another business, a bread-crumb business that, in turn, helped spawn Trex. His next venture found a use for old baked goods, which were used to make poultry feed and sold to companies such as Perdue and Polly Farms. Wittenberg, an organic chemist by training, made his living by using the waste of others to produce marketable products, something he did with his first company, which converted scrap metal into parts for knitting machinery. "Recycling is the best way I know to make money," he said in a Jinterview with FSB, shrugging off the label of an environmentalist. Roger Wittenberg never claimed to be motivated by a need to protect the environment, but his entrepreneurial career reflected a concern for just that. The company's products are also available at Home Depot stores, either directly or via special order, throughout the United States. Trex materials are sold at more than 3,300 contractor-oriented lumberyards in the United States and Canada. The company's products are manufactured at plants in Winchester, Virginia Fernley, Nevada and Olive Branch, Mississippi. Its railing systems are sold in three varieties as well, a Traditional Series, an Artisan Series, and a Trex Designer Series. ![]() The company's decking is sold under the Trex brand in three varieties, Trex Origins, Trex Accents, and Trex Brasilia. manufactures decking and railing using a combination of reclaimed wood and recycled plastic. NAIC: 326122 Plastics Pipe and Pipe Fitting Manufacturing ![]()
0 Comments
Leave a Reply. |